"The Coneflower Sparkler, 'Echinacea purpurea', is an easy to grow flower that produces beautiful, huge rose-pink daisy-like flowers. æSparklerÆ shares the great attributes of its sister, æLittle GiantÆ. Blooming from July to October and a major attractor to butterflies and bees and deer resistant, it is a must for any perennial gardens. Echinacea is said to increase immune function, reduce the effects of colds and fluÆs, fights off viral, bacterial and fungal infections and purify the blood and flush waste from the lymphatic system."